A Guide To SSL Changes – What It Means For Your Website
In today’s ever-changing online environment, it’s paramount that businesses Google’s best practices to make sure that they continue being competitive in their relevant online markets. With Google being the most commanding and influential company on the net, it’s vital for them to keep abreast of all the threats and opportunities that the internet generates. Subsequently, Google releases a multitude of updates each year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.
What is essential though, is that all online suppliers that use Google-related services (literally every online enterprise), understand significant changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms must be flexible and adapt to new Google updates as soon as possible to ensure that they aren’t negatively impacted by these new releases.
The most important Google update that has recently affected online businesses pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s highly important that online providers incorporate the appropriate changes as swiftly as possible if they wish to avoid any detrimental implications.
What has changed in Google Chrome v62?
In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is housed in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from users that falsely believe they are providing their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.
This change will visibly affect millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become frightened of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.
How to make web pages secure?
For online companies that wish to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being exchanged between their website visitors and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.
What this means for online businesses?
The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the net. Eventually, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.
What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more complicated than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be incredibly difficult for phishing sites to imitate the authenticity that EV SSL provides.
Making all websites utilise SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any help in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Alice Springs by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsalicesprings.com.au