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Top Advantages of PPC Advertising

There is a myriad of online marketing resources that can help websites in raising their traffic, brand awareness, and conversion rates. One of the best online marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to boost your organic search results listings. Whilst SEO has proved to be very successful, it takes a reasonable level of knowledge, time, and money to see fruition.

 

But what if you need to see results as soon as possible? Regardless of whether your website has just been published or you’re a local business that simply can’t rival the marketing budgets of nationwide competitors, Pay-Per-Click (PPC) advertising is an excellent tool that can assist you by positioning your ads in front of users who are actively looking for your services or products.

 

In short, PPC is an advertising model used to raise traffic to websites. Website owners develop ad campaigns with specific targeting metrics and essentially pay Search Engines each time their ad is clicked. PPC ads are generally created through Google AdWords or Bing Ads and are positioned on top of SERP listings before any organic results. The benefits that many websites harvest from this sort of advertising is invaluable, so here are the top advantages of PPC advertising for your firm.

 

Measurable Results

One of the top advantages of PPC advertising is the opportunity to quantify and track your results in real-time. Whether or not you set your daily budget to $5 or $50, there are a selection of high level performance indicators that can be assessed, for example impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to immediately determine the overall performance of their campaigns and quickly make tweaks where necessary to maximise performance. Unlike other advertising avenues, PPC gives you the freedom to customise and track metrics in every campaign and monitor success depending on your advertising goals.

 

Quick Entry

PPC allows any type of company to set up their advertising efforts quickly and conveniently, without presenting too much risk with the capacity to specify a maximum daily budget. Even though SEO is a very powerful strategy, it regularly takes many months to experience results so if you’re a new firm that wants to escalate traffic and brand awareness without delay, PPC is ideal for you. Developing ad campaigns is all done from the PPC platform, allowing websites to cast a wide net to acquire new leads and customers by displaying ads at the top of SERP listings.

 

Highly Targeted Traffic

PPC advertising enables you to customise your campaigns so they only display to highly targeted customers. Google AdWords allows you to target customers based upon keywords, interests, location, and the times and days you wish to display them, enabling websites to spend their advertising budget only on their niche audience. Websites can then examine the metrics that were used in conversions and strengthen their future campaigns based upon this feedback. Advertisers commonly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.

 

Valuable Data

Being able to export the results of an ad campaign and analyse certain metrics provides websites with valuable data which could be used in other marketing channels. In addition to this, websites can quickly learn about impression, click, and conversion data for every keyword or phrase used in their ad campaigns which drastically assists in their SEO endeavours. PPC also makes it possible for websites to discover data about their competitors by utilising 3rd party tools such as SpyFy and KeywordSpy, allowing them to construct a profile of their competitors and what market share is readily available.

 

As you can see, PPC is an amazing marketing tool that is suitable for all types of businesses. Not only are advertisers in complete control of their budget, target audience, and ad campaigns, the data acquired from real-time results offers invaluable feedback to bolster future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?

 

If you require any help in creating your PPC ad campaigns, speak to Internet Marketing Experts Alice Springs on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsalicesprings.com.au

 

This Is Why Your Content Marketing Isn’t Performing (And How To Fix It!)

In today’s hostile environment of online marketing, there’s no doubt that content is king. Content is just about everywhere and people love consuming it! It should come as no surprise that content is at the hub of most marketing methodologies, with about 94% of small companies centralising their efforts on content marketing. Having said that, with so many companies now centralising their marketing initiatives on content, it’s becoming increasingly complex to stand out from the crowd and make your content marketing interesting and powerful.

 

Have you attempted content marketing only to discover that you’re not getting the desired benefits? Well, you’re most probably one of many businesses that are in the same boat. Don’t give up though, there’s no doubt that content marketing is one of the most useful ways of boosting your customer base. So, here are 4 reasons why your content marketing may not be performing and most importantly, tips on how to fix them!

 

  1. You don’t have a strategy

 

Like any investment, if you don’t have a strategy and assigned KPIs to measure results, how can you possibly improve? Putting up blogs and sending tweets are terrific, but if you don’t have any plans then you’re merely aiming in the dark. In order to craft stimulating content that visitors will engage with, you must have a clearly-defined strategy that should be aligned with your business objectives.

 

Regardless if you wish to enhance brand awareness, website traffic, or conversion rates, your strategy should incorporate KPIs alongside short-term and long-term goals. These marketing goals should complement your business goals so you have a clear understanding of your audience, the purpose of your content, and the kind of content that will work best for you.

 

  1. Your content is not unique

 

With the massive amount of online companies these days, it’s pivotal that your content is distinguishable from others. Too many businesses will craft content without investigating the competition and consequently create content that merely gets lost in the crowd. Your content should be entertaining, enjoyable, and most importantly, deliver value to users by offering solutions to usual pain-points in your niche. In addition to this, different kinds of content suit different communication methods, so take into consideration the best ways you can accomplish this, either through video, infographics, diagrams, or even just thought-provoking or engaging text.

 

  1. You don’t promote your content

 

Some of the biggest errors that small businesses make with their content marketing is that they don’t actually market it! Even if you’ve constructed the most ground-breaking article the planet has ever witnessed, who will read it if they have no idea it exists? In order to flourish with your content marketing, it’s paramount that you advertise your content through all available means, including:

 

Social media (Facebook, Twitter, Reddit, Google+).

Email newsletters.

Adding internal links to your articles.

Pitching to influencers and bloggers in your sector.

Proposing it as a guest post to bloggers in your market.

Including links to your content when commenting on other blogs and forums.

 

  1. Your content is not search engine friendly.

 

Content consists of a generous portion of your SEO, so it’s vital that your content is SEO friendly and never use black hat tactics to try to enhance results. Keyword stuffing is a common mistake that companies will make in their content creation, in addition to using the wrong keywords, duplicate content, and not optimising meta tags.

 

Perform some probing to obtain the most appropriate keywords that your viewers would use to find your content. At the same time, use meta tags to your advantage to draw more viewers to your blog. Search engines always want to deliver the best content to users, so if your content is beneficial then other sites will link to it, increasing the possibility of securing more high-quality, credible links from relevant businesses.

 

At the end of the day, there might be hundreds of reasons why your content marketing isn’t giving you the intended results, however the aforementioned points should take care of the majority of them. If you’re going to invest in content marketing, you can’t do it half-heartedly. Perform as much research as you can about your viewers, your competitors, and your keywords, and develop intriguing content that your audience will naturally engage with.

 

If you’re contemplating giving up on content marketing because of poor results, get in contact with Internet Marketing Experts Alice Springs who can point you in the right direction. Call 1300 595 013, or alternatively visit our website for additional information: http://www.internetmarketingexpertsalicesprings.com.au

 

An Idiots Guide To Twitter – What To Know and Be Aware Of

Are you new to social networking sites and want to learn the fundamentals of one of the best platforms on Earth? Well, you’ve come to the right place! Twitter is a social networking service where roughly 330 million users engage with each other through brief messages of up 280 characters. Already there’s close to 6,000 tweets being sent through the net every second, ranging from standard text messages to images, videos, memes, gifs, and so much more. Twitter is one of the most fashionable social networking platforms and is quite different to other social media giants like Facebook and Instagram.

Twitter is a platform where people distribute a medley of information; from jokes, news, politics, or just universal thoughts about odd topics! Rather than having a circle of friends like Facebook, Twitter is based upon followers (not necessarily friends) so not only can you interact with friends, but also your favourite politicians, sport stars, and journalists as well. Anything you submit on Twitter is available publicly for anyone to find, but don’t panic, you can quickly switch your preferences to private if you prefer to.

 

The initial step in understanding Twitter is to understand the basic terms and slang used. The following lists the most commonplace vernacular:

Tweet – A 280-character message

Retweet (RT) – Sharing a tweet created by another person

Feed – The list of tweets you’ll find on your homepage from members that you follow

Handle – Your username

Mention (@) – A way of mentioning other people in a tweet (e.g. @EAGames). Any person mentioned in a tweet is notified, being an easy way to communicate with other members publicly

Direct Message (DM) – A private message (280 characters) sent to another person. You can either decide to accept DM’s from all users or just members that you follow

Hashtag (#) – A keyword or phrase used to describe a topic or theme in a conversation (e.g. #Vegans). You can find tweets from all users that mention a particular hashtag by clicking on the hashtag itself.

Creating an Account

Creating an account is quick and straightforward, just download the app or head to www.twitter.com and hit the signup tab. The full name you enter will be your display name, but this can be changed as frequently as you desire. Pick a username (or handle) so users can mention you by typing the @ symbol before your username. After you’ve entered your phone number for validation purposes, chosen an avatar, and typed a quick bio about yourself so others can see your passions and interests, you’re good to go!

Joining the Twitterverse

As discussed previously, Twitter isn’t about friending, it’s about following. Not only can you follow your buddies, but also any other identities of which you’re a fan. Once you’ve signed up, Twitter will provide a helpful kind of setup wizard to help you get started, for example suggesting some people that you might want to follow. You can grant Twitter permission to surf your contacts list to look for any of your friends that are already using Twitter. Following friends and other users is incredibly simple, and once you’ve started following certain users, Twitter will continue to offer recommendations for other users to follow based on the sorts of users you’re currently following. All the tweets of your followers will show up in your Feed, so the more you follow, the more Tweets will appear in sequential order in your Feed.

Tweet Something

You can Tweet anything you like, so long as it complies with Twitters rules and guidelines (https://help.twitter.com/en/rules-and-policies/twitter-rules). This includes mentioning other users (@), promoting a topic or theme (#), or Retweeting other user’s comments (RT). Simply select the ‘Compose New Tweet’ button and you can Tweet text, videos, gifs, photos, images – a complete range of different media that can be uploaded through your device. Bear in mind though, videos can only be up to 2 minutes and 20 seconds long, however photos and images do not count towards your character limit, which is awesome!

Once you’ve gotten the hang of the basics of Twitter, the world is virtually at your fingertips! You can keep up to date with the latest trends, be the first to look at viral posts, and socialise with your friends and favourite personalities in a simple and user-friendly platform.

Once you’ve got started using Twitter, the rest will fall into place easily, so why join the Twitterverse today? If you need any assistance with getting started on Twitter, simply speak to Internet Marketing Experts Alice Springs on 1300 595 013, or visit our website for additional information: http://www.internetmarketingexpertsalicesprings.com.au

 

What Are The Key Organic SEO Ranking Variables For A Website?

If you’ve just produced your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools since it allows you to get your message in front of interested consumers that are directly seeking your products or services.

Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are fashioned equally, so you can target the most influential variables that will have the greatest impact on your SERP listings.

It’s important to understand that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables according to user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.

  1. Content

A great significance is placed on content given that Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.

  1. Backlinks

For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google hunts for new ways to appraise websites, but for the time being, link building is still the best indication of relevancy and credibility.

  1. Mobile Optimisation

With more users now browsing from mobile devices than desktop computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain that your website is genuinely ‘mobile-friendly’.

  1. Other Technical Variables

There are many other technical factors that will greatly determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.

  1. Keeping up to date

Google’s search ranking algorithm is always evolving, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.

If you require any guidance in ways to properly execute any of the above SEO methods, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Alice Springs by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsalicesprings.com.au

Top SEO Trends In 2018

 

Online visibility is a critical ingredient to any company’s strategy, however the digital landscape is in a constant state of change so it’s necessary to keep up with these changes to make sure your online presence is optimised. Google releases between 500 and 600 updates yearly, with most of them simply adjusting their secretive search ranking algorithm. With Google being such a dominant force in today’s online world, Search Engine Optimisation (SEO) has become progressively important for businesses to boost their website traffic, customer engagement, and essentially their earnings.

User behaviour is transforming rapidly with new technology, so Google must monitor these changes and improve their search algorithm respectively to ensure the user experience is as smooth as possible. If a website is going to prosper online, they too must remain on top of the changing trends in SEO. As a matter of fact, using old SEO techniques can trigger penalties that lower a website’s search engine results page (SERP) listings, so here we’ll investigate the top SEO trends to bear in mind for your website in 2018.

Voice Search

A lot of users are now wanting to utilise voice searches instead of conventional keyboard searches, so this will organically be a top SEO trend in 2018. Voice searches are faster and more convenient, which is why it isn’t surprising that 1 in 5 online searches arise from voice queries. If the current growth in voice searches continues at the same rate, approximately half of all online searches will be performed via speech by the year 2020!

What this indicates for websites is that they should start incorporating more long-tailed keywords into their SEO strategy, especially those with a natural conversational tone. As an example, if a website has a keyword phrase such as “best Sydney restaurants”, it could also be associated with a phrase such as “Where are the best Sydney restaurants near me?”

Link Building

Link building has always been a treasured tool for SEO, and this will still be a focal component in determining SERP listings in 2018. Generating valuable links to reputable websites is still the most convenient way for Google to identify if a website is trusted, so adding value through quality links that helps you build an authority in your target niche is a terrific strategy.

Despite this, the trend towards link building is now more long-term, so having links from sites specific to your industry and referral traffic will be very worthwhile in the near future.

Mobile Optimisation

Since 2015, online searches through mobile devices has exceeded that from desktop computers, so Google has made it clear that websites that are optimised for mobile devices will be ranked higher in SERP listings.

The reason that mobile optimisation is a top SEO trend for 2018 is because Google has reported that they are experimenting with mobile-first indexing, which clearly illustrates that mobile optimisation will be prioritised in the coming year. If your website hasn’t already been optimised for mobile devices, now is unquestionably the time to start!

Accelerated Mobile Pages

Website loading speeds play a key role in SERP listings, and Google’s search results algorithm will obviously favour those with quicker speeds. In fact, Google has established an open source project that assists websites to load pages faster on mobile devices. The project named ‘Accelerated Mobile Pages’ (AMP) allows individual web pages to load 4 times faster than standard pages, and uses only 10% of the data in doing so!

While AMP is not directly related to SERP listings yet, it will impact other areas closely related to Google’s search results algorithm, including bounce rate and session duration of users. AMP can be simply installed into HTML or JavaScript code, but plugins will be needed for content management systems such as Drupal and WordPress.

How To Work On SEO For Your Website in 2018

Although more traditional SEO techniques like link building will still be productive in 2018, there are other developing trends that Google is targeting in the future which may extensively change the practice of SEO. It’s clear that SEO is already shifting to keep up with changes in user behaviour and to maximise the overall user experience. By understanding the latest SEO trends and employing strategies now, your website will be optimised and ready to acquire targeted consumers from higher SERP listings.

If you have any issues or concerns about how you can optimise your website to adapt to the latest SEO trends, talk with Internet Marketing Experts Alice Springs on 1300 595 013, or visit their website for more details: http://www.internetmarketingexpertsalicesprings.com.au