The moment has finally come where Twitter users can convey their resentment with the 140 character limit in more detail, since Twitter has officially affirmed that they have inflated the character limit to 280 per Tweet!
The social networking giant, which was launched in 2006, grew aggressively to become one of the most fashionable social media sites globally, however recent drops in growth induced the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.
Despite the 140 character limit that avidly defined the social networking site, Twitter declared on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After conducting a number of tests over the past few months, Twitter decided that they wanted to extend the character limit, but only where necessary. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.
So, why the change?
After performing a chain of tests to certain users, Twitter gained valuable results and conceived the 240 character limit would be favourable for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to ensure they didn’t have to send several messages. Moreover, users would now have the ability to effortlessly fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.
The question is, what effect will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.
Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.
Improved user experience for followers.
The broadened character limit means that users will have smaller threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it enables them to fit more intricate information into a single Tweet which leads to higher engagement rates.
Increases customer communication
With the increase of firms using social media as a channel to handle customer service matters, customers can now express a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is sufficiently enriched. Prior to this update, many users would have chosen other social media platforms like Facebook to report customer service issues considering that the character limit was too constricting.
Longer Tweets means that organisations can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media sites if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.
While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to stay up to date with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!
If you need any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Alice Springs by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsalicesprings.com.au