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Social Media Marketing – Say More On Twitter

Internet Marketing Experts Alice Spring,Digital Marketing Alice Springs,Online Marketing Alice Springs,Internet Marketing Experts

The moment has finally come where Twitter users can convey their resentment with the 140 character limit in more detail, since Twitter has officially affirmed that they have inflated the character limit to 280 per Tweet!

The social networking giant, which was launched in 2006, grew aggressively to become one of the most fashionable social media sites globally, however recent drops in growth induced the social media giant to make some modifications. Twitter differentiates itself from other social media networks with its ‘microblogging’ feature, which is greatly dissimilar to equivalent social media platforms like Facebook and Google Plus. Twitter has just over 330 million users that send roughly 6,000 Tweets per second.

Despite the 140 character limit that avidly defined the social networking site, Twitter declared on November 7 that they want every person around the world to ‘easily’ express themselves on Twitter. After conducting a number of tests over the past few months, Twitter decided that they wanted to extend the character limit, but only where necessary. Countries like Japan, South Korea, and China will remain at the 140 character limit, merely because there’s no demand for an increase, as sending messages in these languages can be conveyed in a short amount of characters. Languages like English meanwhile, experience choked Tweets with 9% of English Tweets hitting the preceding 140 character limit.

So, why the change?

After performing a chain of tests to certain users, Twitter gained valuable results and conceived the 240 character limit would be favourable for many users. Given that 9% of English users were hitting the 140 character limit, many would need to spend time modifying their Tweets to ensure they didn’t have to send several messages. Moreover, users would now have the ability to effortlessly fit their opinions into a single Tweet, so they could say what was on their mind and send them quicker than before.

The question is, what effect will this have for internet marketers and SEO providers? Here are a few alterations that they can expect to see.

Increased engagement

Since Twitter broadened the character limit, users have encountered a higher level of responses which generated more followers. Evidently, this has been a step in the right direction, as there has been a reported higher satisfaction rate from content producers in conjunction with more Likes, Retweets, and Mentions.

Improved user experience for followers.

The broadened character limit means that users will have smaller threads of conversations, given that they can fit more content into a single message. Users with long threads of conversations mentioned that it can frequently be problematic to follow and respond to. Furthermore, brands are enjoying the longer Tweets as it enables them to fit more intricate information into a single Tweet which leads to higher engagement rates.

Increases customer communication

With the increase of firms using social media as a channel to handle customer service matters, customers can now express a problem in more detail on Twitter which is worthwhile for both the customer and the business, as communication is sufficiently enriched. Prior to this update, many users would have chosen other social media platforms like Facebook to report customer service issues considering that the character limit was too constricting.

More Creativity

Longer Tweets means that organisations can enrich the creativity of their communication with their audience through storytelling, Q&A’s, and more engaging Twitter Chats. Companies would routinely have to use other social media sites if they wished to get creative, however brands can now effectively use longer text to their advantage by reaching out to their audience on a more personal level.

While some users have claimed that the increase in character limit by Twitter makes them more similar to other social media sites, the clear majority of users appear to be very content with their latest update. Nothing is concrete in social media, as making changes to stay up to date with shifting user behaviour is vital for survival. For the time being though, both users and marketing specialists appear to have emerged the winner!

If you need any assistance about how your firm can leverage the increased character limit to your advantage on Twitter, simply get in contact with Internet Marketing Experts Alice Springs by calling 1300 595 013, or alternatively visit their website for further information: http://www.internetmarketingexpertsalicesprings.com.au

A Guide To SSL Changes – What It Means For Your Website

Internet Marketing Experts Alice Spring,Digital Marketing Alice Springs,Online Marketing Alice Springs,Internet Marketing Experts

In today’s ever-changing online environment, it’s paramount that businesses Google’s best practices to make sure that they continue being competitive in their relevant online markets. With Google being the most commanding and influential company on the net, it’s vital for them to keep abreast of all the threats and opportunities that the internet generates. Subsequently, Google releases a multitude of updates each year: new features, bug fixes, and the majority relating to the very secretive Google search ranking algorithm.

What is essential though, is that all online suppliers that use Google-related services (literally every online enterprise), understand significant changes that may have an effect on their SEO, performance, and ultimately their bottom-line. The internet is in a constant state of change, so online firms must be flexible and adapt to new Google updates as soon as possible to ensure that they aren’t negatively impacted by these new releases.

The most important Google update that has recently affected online businesses pertains to Google Chrome v62, which was released in October this year. The Google Chrome web browser is utilised by nearly 50% of all online users, so it’s highly important that online providers incorporate the appropriate changes as swiftly as possible if they wish to avoid any detrimental implications.

What has changed in Google Chrome v62?

In the Google Chrome v62 update, Google has changed the way in which it marks non-secured (HTTP) pages. If a non-secured (HTTP) page keeps passwords and bank card information (which is housed in a plain text file), they are vulnerable to phishing sites that can potentially steal this information from users that falsely believe they are providing their personal information to an authorised business. The Google Chrome browser will begin marking any text input field and web address bar as ‘NOT SECURE’ for HTTP pages.

This change will visibly affect millions of websites all over the world. Prior to the change, many non-secured websites weren’t impacted by phishing attacks simply because they didn’t have a public-facing member login, and utilised PayPal or other offsite payment processors to accept online payments. Now, however, all websites will need to start securing their web pages given that users will become frightened of succumbing to malevolent attacks if they insert their personal information into fields marked boldly as ‘NOT SECURE’.

How to make web pages secure?

For online companies that wish to secure their formerly non-secured (HTTP) web pages, they have to encrypt the information being exchanged between their website visitors and their web server by incorporating an SSL certificate. Google are naturally pushing for a more secure internet than ever before, and they’ve picked SSL encryption as a vehicle to do this. For website owners who want to enable HTTPS on their web servers, here is a helpful guide: https://developers.google.com/web/fundamentals/security/encrypt-in-transit/enable-https?hl=en. The following link is an additional guide on ways to avoid the ‘NOT SECURE’ warning in Google Chrome which is targeted at web developers: https://developers.google.com/web/updates/2016/10/avoid-not-secure-warn.

What this means for online businesses?

The recent Google update means that HTTPS and SSL encryption will become the norm across all web pages on the net. Eventually, each online business will have to secure their web pages using SSL encryption whether they like it or not, or users will simply find a competitor that does.

What this also signifies is that not all websites using SSL encryption should be trusted, and there will be a consequential increase in phishing sites using HTTPS also. Phishing sites can simply use fraudulent SSL certificates to bypass the ‘NOT SECURE’ warning by Google Chrome and make their websites appear reliable. This will make the differentiation between phishing sites and real websites more complicated than ever. Online enterprises that use an Extended Validation Certificate (EV SSL) will be the most trusted websites on the net due to the fact that it will be incredibly difficult for phishing sites to imitate the authenticity that EV SSL provides.

Making all websites utilise SSL certificates to validate their authenticity will only increase the amount of phishing sites that do the same. At the end of the day, however, SSL encryption will ultimately become mandatory, so if you need any help in securing your website with SSL encryption, get in contact with the digital specialists at Internet Marketing Experts Alice Springs by calling 1300 595 013, or visit their website for more information: http://www.internetmarketingexpertsalicesprings.com.au