Seo (Page 2)

So, you’ve got a terrific business idea and you’ve decided you’re going to construct and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

WordPress is easy to use and manage

WordPress is considerably easy to use so you don’t need to be a specialist HTML coder to construct a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to worry about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

WordPress is incredibly SEO-friendly

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

WordPress is FREE and Open Source

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you like. WordPress is also open source which means that the source code is accessible for anybody to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Already, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are literally thousands of people ready to help.

WordPress is mobile friendly

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically change the appearance of your website to fit. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

WordPress is secure

These days, website security is very important so naturally WordPress has high security standards. Approximately 25% of websites are created on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

As you can see, WordPress has a series of superb features that simply make it the best website platform on the market today. Though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce an effective and powerful website? If you have any questions about how you can further optimise your website, speak to the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au

Having worked as a sales rep for a few tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales rep, nevertheless these days, everybody can empathise with finding an assortment of email sequences lurking in their inbox everyday that just bother us because we have to click 2 buttons to get rid of them!

Not nearly enough business owners spend the time and initiative in designing useful email sequences that actually sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to generate a great email sequence that will convert your leads into sales.

Tip 1 – First Impressions Count

The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not compelling enough, they simply won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which emphasises their importance:

One-third of email recipients will open an email based solely on the subject line

Nearly 70% of email recipients will decide if an email is spam based on the subject line

40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.

The secret to successful subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).

Tip 2 – Write Well-Crafted Content

When a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem as soon as possible. Forget starting the email with your name and job title; you want to give your recipients a good reason to keep reading the email. So, begin your email with some info they can relate to, like company news or their reaction to an event via Facebook or an online article, and then get into the value proposition in the 2nd & 3rd sentences.

Your value proposition should be constructed like this:.

I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].

Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.

I recently worked with another business with [positive benefit]. Is this something that would be beneficial for [company name]?

It’s crucial that you get to the point promptly and keep the content targeted to the needs of your prospect.

Tip 3 – Discard the tedious ‘Welcome Email’

If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).

Tip 4 – Always Be Helpful

The reality of the matter is that even an excellent first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.

The value of putting together effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing professionals that can help you. Contact the team at Internet Marketing Experts Alice Springs today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au.

There’s no question that social media is a considerable aspect of online marketing strategies for many companies. Having over 1 billion users on Facebook alone offers massive opportunities for business in a range of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a terrific opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be plenty of social media fails when companies respond to customer’s feedback online.

The issue here is that anything that you upload on the internet, stays on the internet, so it’s essential that an adequate amount of time is spent in presenting accurate and applicable responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t dealt with effectively, they can severely tarnish a brand’s image and can even put a business into crisis mode in a couple of minutes. So here’s a quick guide of how your business can recover from social media blunders with minimal damage to your brand and credibility.

Have a sense of humor

When harmless social media fails occur, making a joke of the blunder by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into higher exposure and a bigger target audience, all from a basic mistake!

Act immediately

No matter what the type of social media blunder, the faster you act, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s critical that you acknowledge your error, genuinely apologise then properly state the next steps you will be taking to remedy the situation. Simply ignoring the error can have adverse implications and the longer it takes you to act, the more momentum your social media blunder will be gaining and the tougher it will be to resolve.

Be honest

It’s critical that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. Instead, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.

Keep moving forward

Social media blunders, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll ought to put measures in place to minimise the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another businesses social media fail to speak about tomorrow!

Social media is a powerful force in today’s society and businesses are capitalising on the many opportunities it presents. Being able to communicate with your customers on a personal level is fantastic, and you have to be prepared for social media fails because they will materialise at some point or another. This article explains some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing specialists who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au

SEO is regarded by many to be a magical creature with incredible powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be quite demanding and time-consuming. But, it is a pivotal item of any online marketing plan and will virtually make or break a business in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and revenue.

It’s tough to keep up to date with SEO best practices and standards as they change on a regular basis, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.

Content is King

When it concerns SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also vital so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always very good for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens commonly.

Make sure You Have a Flat Website Architecture

Your website architecture is fundamentally the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.

Make sure You Have Accurate Meta Titles and Meta Descriptions

Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.

Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are necessary in optimising your web pages for SEO.

Meta descriptions are essentially short explanations of the content of the web page. While meta descriptions don’t directly influence ranking algorithms, they are still essential as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.

Make sure You Have a Clean URL Structure

A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to be concerned about it!

On the other hand, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au