SEO Advertising Alice Springs — What will 2016 hold for local small business?
SEO Advertising in Alice Springs is a sophisticated matter, and as we go into 2016, people are in a mentality where they reflect back on the year that was 2015, and try and work out what life holds in store for them next. This is of course, impossible. You can never find out what is around the corner, but if you determine the fundamental parts of the past and look for trends you can get a better comprehension. This is particularly true for SEO. I want to try and explain to you just some of the major trends that have been developing in 2015 throughout the Alice Springs SEO business and the world. From this with any luck together we can try and find out where to focus our efforts, this will be especially helpful if you are a local Alice Springs business.
This is the most significant developing trend and it is going to keep improving in significance. This means that if you are an Alice Springs company and you are looking for local clients, then this is fantastic. Launching with the changes from Google Pigeon, we saw an arising pattern that local Alice Springs searches were actually ranking higher than business with national company headquaters, or even spots on the other side of the city. Why? Because with local searches people want to know what is near them! In 2016 this is going to grow even more looking at the recent Google search quality ratings guidelines http://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf and also taking into consideration the My Business API as well as other things Google has been up to in 2015 will likely prove that they are spending more time and weighting into local search powers. So with that in mind, there are a few technological areas that will be developing even more in 2016, so keep an eye out for them to help with your local search efforts.
Local-boosting tech patterns
There are a few technology areas which are very quickly growing in other countries and are beginning to emerge in Australia and it won’t be long before they gain appeal in Alice Springs.
Society is becoming more and more used to carrying around less money and slimmer wallets. Particularly with the global sweep (or swipe) of PayWave or PayPass over the past few years and other easy ‘contactless’ paying technologies we are shifting towards mobile wallets. This will mean 2 points for a local Alice Springs business. 1– you need to be taking note of growing trends, and make certain you have the ability to actually let people pay– as an example, if you are yet to buy a PayWave or RFID reader for your ship, then get one. And 2– you can start taking advantage of the mobile nature of paying. This means advertising and marketing, coupons and other fantastic offers that you can send out to people on their phones and therefore straight into their wallets.
Beacons are an item that has had expanding use overseas and we are seeing them locally now too, but they are practically other ways of getting advertisings to people locally. It works through Bluetooth, and even a free Wi-Fi, and it just simply provides information or a discount to people who link or sign up to the Beacon. This means that customers at your Alice Springs store, or even roaming past the area will be given more motivation to actually enter the store and make a purchase. It’s a clever advertising and marketing tool that will continue to grow in 2016, but I wouldn’t be surprised if technology and development changes this even further throughout the year.
We also will see even better use of Apps such as Snapchat and Periscope for avant garde ways such as advertising. This has been seen in America with national campaigns run by Dunkin’ Donuts and Taco Bell making use of these apps. It is incredible how individuals can keep reinventing ways to get their company out there, and the same could be done for your local business in Alice Springs. Be creative and even explore what people have done, especially when it comes to social media– if you see a little something you like, remember of it and find a way to combine a similar idea into you own project.
My closing pieces of parting suggestions– and these are things that you should do right away, today– would be to sign up to a fresh Social Media account. Facebook, Google +, Instagram, Pinterest. Pick one you don’t have for your company yet and start a new campaign to reach a new audience. As you reach new people, you will grow your reputation at a local Alice Springs level, and also boost your authority and possibly even become a resource for people. This goes towards your local SEO efforts which are key in 2016. So you will most likely notice that the future actually looks efficient for Local businesses with trends and technology pushing for even greater interaction at a ‘community’ level. This is great for Alice Springs businesses, and so I hope that you are as delighted as I am. Keeping that in mind, if you are looking for more SEO advice, or are aiming to improve your SEO efforts, then contact Internet Marketing Experts Alice Springs on 1300 595 013 or visit, www.internetmarketingexpertsAliceSprings.com.au