An SEO Quick Fix Guide You Can Do TODAY
SEO is regarded by many to be a magical creature with incredible powers. Understanding clearly how SEO works and all the various ways to improve your website’s SEO score can be quite demanding and time-consuming. But, it is a pivotal item of any online marketing plan and will virtually make or break a business in some sectors. Many industry experts consider SEO to be one of the most beneficial forms of advertising, so consistently improving your SEO should be a priority if you wish to increase your website visits and revenue.
It’s tough to keep up to date with SEO best practices and standards as they change on a regular basis, so it’s advised that you seek expert advice concerning your SEO and internet marketing strategy. Despite this, there are some quick and simple ways that you can improve your SEO, even with even a basic level of IT understanding, so here is a quick overview on some helpful ways to improve your SEO today.
Content is King
When it concerns SEO, content is king. So, make sure you have high-quality, well-written and unique content that is relevant for your target audience. Updating your content regularly is also vital so don’t leave your content stagnant for years because there’s no need to update it. Introducing a blog into your website is always very good for SEO because new content is often being added and search engines love spotting new content and will increase your rankings if this happens commonly.
Make sure You Have a Flat Website Architecture
Your website architecture is fundamentally the organisation of all the specific webpages on your website. A significant component of SEO involves how user-friendly your website is, i.e. how easy users can navigate your website to discover the relevant information they’re trying to find. It’s important that your website architecture is as ‘flat’ as possible because this will make it more user-friendly for visitors and search engines will identify this and consequently improve your SEO score. Having a ‘flat’ website implies that you aren’t burying web pages within web pages. A good guideline is to ensure that your most important web pages are no more than three links from the homepage. If your website isn’t flat, then you can easily fix this by incorporating extra navigation menus or additional internal links.
Make sure You Have Accurate Meta Titles and Meta Descriptions
Meta titles and descriptions are vital components of your website’s content. Each of your web pages will have a meta title and meta description that is used by search engines to understand the content of each web page in computing the relevancy to a user’s search. Remember, Google wants each user to have the best experience as possible, so it will rank the most relevant websites the highest.
Meta titles gives the user a short insight into the content of each web page to ensure it is relevant. Each meta title should include a primary and secondary keyword that is suitable for that webpage, in conjunction with your brand name. The format looks like this: Primary Keyword – Secondary Keyword | Brand Name. It should also be no more than 60 characters, or Google will abbreviate your meta title which looks disorganised and unprofessional. Having high-quality and relevant meta titles are necessary in optimising your web pages for SEO.
Meta descriptions are essentially short explanations of the content of the web page. While meta descriptions don’t directly influence ranking algorithms, they are still essential as search engines will sometimes use the summary in search results snippets when they believe a web page’s meta description appropriately depicts the content of the web page. Unique and accurate meta descriptions featuring keywords will help improve your click-through rates (CTR’s) and website visitors, which will ultimately result in increased revenue. Meta descriptions should usually be between 150 and 160 characters in length.
Make sure You Have a Clean URL Structure
A URL is a ‘Uniform Resource Locator’, or your website address, so it makes sense that your URL structure should be as basic and clean as possible. There should no unnecessary strings or parameters including key phrases in any of your URL’s. You can likely identify with this if you’ve ever clicked on a really long hyperlink. If so, then you’ll most probably agree that they look untidy and unprofessional. If you’ve developed your website using WordPress, then it will automatically generate a simple and clean URL structure for you, so you don’t need to be concerned about it!
On the other hand, if you’re using another website platform and you already have a well established website, it’s best to seek professional advice in relation to changing your URL structure because doing this means that you’ll lose all your links, and thus your SEO value. Digital marketing specialists will be able to change your URL structure and minimise the effect on your SEO score. If you find yourself in this situation, then contact the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au