Google AdWords Management Alice Springs – Do people really see your ads?
Google AdWords Management is a fundamental part in any SEO and Marketing campaign because if you simply leave your ad alone after creating it, you will definitely not be flexible enough to actually get the outcomes you are after.
Far too many companies simply mess around with Google AdWords, spend $5 on a pathetically written ad, and after that leave it in the vain hope that it will create some new business for them. If you are a business in Alice Springs (or anywhere really) This is not what you want to be doing. So what should you be doing? Well I wish to talk you through 4 really fundamental ideas that will really help you to visualise and keep track of a successful ad campaign.
True Meaning of AdWords – exploring all functions.
There are in fact 2 versions of AdWords. It may seem to be a tad noticeable to you if you have used AdWords a few times, but for those of you just grazing the surface, you may not have become aware it yet. So the first version is traditional AdWords, and there is AdWords express. If you are a local Alice Springs company then odds are that you would have been prompted at the start of signing up for AdWords to run an ad campaign through express (it assesses the size of your business from your website and makes a suggestion) if this is the case, I want you to find the regular AdWords and start using that because it is far more powerful and has amazing features like more specific targeting so you can reach your Alice Springs consumers more properly. And also the Keyword Planner tool (Found under the ‘tools’ section) which allows you to research keyword ideas. You can find regular AdWords by just searching for AdWords and following the prompts, but keep in mind that the two systems don’t share campaigns. This means that if you have launched an ad with Express, you won’t be able to see it in the other program.
$5 will not see any real results– and not just because results cost more, but because you have to have a larger project so as to actually see the effective aspects, and the not-so-successful parts. A good way to determine a budget is to use the keyword planner tool. Search for a keyword that you want to use, and then use the spending plan slider to find out the rough cost that you should be aiming at. You will notice that there is a curve, – you typically want to try and find the point on the curve towards the top but where the cost and reach is almost balanced. This will mean you will get the biggest reach for the most economic amount. At the end of the day though, in some cases you just need to think of how much you want to lose, and just need to take a little gamble. Whether it is $50, $100 or $500, often in business you must have a bit of a leap of faith to discover what will work for you.
Monitoring your ad.
This is the step that far too many people neglect because they don’t realise that you get metrics from an ad campaign. You can actually measure and watch to see the number of people interact with it, when this interaction happens, and the amount of money it is costing you each time. So why keep an eye on this? Well it will make sure that you are seeing what works for your ad, and also allow you to end it if it is just wasting money. My advice though would be to let the ad run for a minimum of 5 days to let it settle into a routine– because sometimes ads will get a big boost at the start that gives you false assumptions about its success. So pay attention to it and don’t be afraid to start again with new strategies.
So why should you rely on my advice? I am actually the CEO of Internet Marketing Experts Alice Springs, and I have done work in this business extensively. I have started off by operating a small business myself, and I have had to figure out how to use SEO and AdWords myself. And trust me, it took a lot of trial and error. I now run an extremely successful SEO agency that specialises in many areas including things like Google AdWords management. So If you are trying to find more information about what to hunt for in a successful Google AdWords campaign, or want to talk to an SEO agency to enhance your business even further, then phone us on 1300 595 013 or visit our website: www.InternetMarketingExpertsAliceSprings.com.au.