How To Recover From A Social Media Blunder
There’s no question that social media is a considerable aspect of online marketing strategies for many companies. Having over 1 billion users on Facebook alone offers massive opportunities for business in a range of different ways. Evidently, advertising is the biggest opportunity for businesses, but there’s also a terrific opportunity for businesses to connect with their customers on a personal level via various social media platforms. Customers can convey all their feedback via a company’s social media account; the good, the bad, and the ugly. So without a doubt, there’s going to be plenty of social media fails when companies respond to customer’s feedback online.
The issue here is that anything that you upload on the internet, stays on the internet, so it’s essential that an adequate amount of time is spent in presenting accurate and applicable responses to customers via social media. At the same time though, there’s regularly going to be some newsworthy controversy. If social media blunders aren’t dealt with effectively, they can severely tarnish a brand’s image and can even put a business into crisis mode in a couple of minutes. So here’s a quick guide of how your business can recover from social media blunders with minimal damage to your brand and credibility.
Have a sense of humor
When harmless social media fails occur, making a joke of the blunder by using some quick wit is one of the best solutions. Most of the time, shedding some humour so everybody has a laugh is the internet version of almost tripping on the pavement and turning it into a dance recital. In fact, Facebook’s algorithm rewards posts that experience high volumes of interactions, including likes, comments and replies, so it’s conceivable to convert a simple blunder into higher exposure and a bigger target audience, all from a basic mistake!
No matter what the type of social media blunder, the faster you act, the better your end result will be. In today’s digital world, controversial news spreads like wildfire, so it’s critical that you acknowledge your error, genuinely apologise then properly state the next steps you will be taking to remedy the situation. Simply ignoring the error can have adverse implications and the longer it takes you to act, the more momentum your social media blunder will be gaining and the tougher it will be to resolve.
It’s critical that you are honest about your blunder and the steps you’re taking to remedy the problem. There’s no point arguing with your customers if you’re the one who has made the oversight! If you blatantly lie about the length of time it will take for your servers to be back online or how long before new stock arrives, it’s only going to tarnish your brand and reputation by further irritating your customers. Instead, if you are honest, your customers may not be happy but they’ll appreciate the fact that you’re not making another mistake! These days, honesty is refreshing and lies only intensify which can possibly turn your blunder into a disaster.
Keep moving forward
Social media blunders, even crises, doesn’t define a brand so once you’ve corrected the situation as best you can, keep moving forward with business as normal. Provided you’ve taken a professional approach and you learn from your mistake, acting like it’s water off a duck’s back is far better than dwelling on the situation. You’ll ought to put measures in place to minimise the chances of such fails arising again, and this will only strengthen your social media team with more experience. Social media mistakes are like a wake-up call, and in some circumstances, you may realise ways to improve your product’s or brand’s image because of your mistake. But whatever you do, don’t reduce your social media’s endeavours. There’ll always be another businesses social media fail to speak about tomorrow!
Social media is a powerful force in today’s society and businesses are capitalising on the many opportunities it presents. Being able to communicate with your customers on a personal level is fantastic, and you have to be prepared for social media fails because they will materialise at some point or another. This article explains some key ways to recover from social media fails, including using humour, acting fast, being honest and moving forward with business. If you find yourself in a deep social media crisis and you need assistance before things get out of hand, talk to digital marketing specialists who will be able to assist you promptly and efficiently. Contact the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au