The Battle of the Brands
Your Website SEO Strategy in Alice Springs is still very much about keywords, but there is one concern that some agencies face when they attempt to optimise for certain Keywords.
A Pay Per Click or AdWords campaign will let you discover which keywords perform well in your niche and boost your Website SEO Strategy. I recall I think I spent about a year obsessing about one certain keyword that, regardless of what I did, I could not get on the 1st page of Google. The explanation was simple; it was a word that comes under the category of a ‘Branded’ keyword, and Google despite all your SEO efforts will never rank a non-branded site ahead of the branded sites.
For example, if you sell Yamaha Pianos in a store in Alice Springs, it would be excellent if for anybody that searches for ‘Yamaha’ in Alice Springs your site will show up but it probably won’t. Possibly if they search for ‘Yamaha pianos’ you still may not show up. Why? Because Google will typically reserve the ‘Yamaha’ search ranking result for Yamaha the brand themselves and not some retailer of that brand. Yamaha is a world renowned brand name and for Google to put anything other than Yamaha.com at No1 would be a real step backwards for a search engine. This is what I mean by branded sites.
However, I understood the magic of long tail keywords. Once I figured out that I could dominate all sorts of long tail searches it was simple to move my focus and enhance my Website SEO Strategy. Once I had re-directed my approach the visits to my websites increased massively. So take it from me, living life in the long tail is very rewarding. Don’t forget – Your Website SEO Strategy is about making money, not where you show up in a Google search.
If you are interested in learning more from an SEO Professional, call Internet Marketing Experts Alice Springs on 1300 595 013 or visit, www.internetmarketingexpertsAlice Springs.com.au