Top Tips For The Greatest Email Sequences
Having worked as a sales rep for a few tech start-ups, I can’t even begin to explain the value of sending email sequences that sell. Automated emails are marvelous because they significantly reduce the workload for a sales rep, nevertheless these days, everybody can empathise with finding an assortment of email sequences lurking in their inbox everyday that just bother us because we have to click 2 buttons to get rid of them!
Not nearly enough business owners spend the time and initiative in designing useful email sequences that actually sell their product. Producing convincing email sequences is both a science and an art, and if done effectively, can lead to superb results. Having hundreds of potential customers on an email list isn’t going to yield any income if you can’t sell your product. So, here’s four tips on how to generate a great email sequence that will convert your leads into sales.
Tip 1 – First Impressions Count
The age old saying ‘make a good first impression’ is very relevant when it involves email sequences. By first impressions, I mean the subject lines of your emails. It’s the very first thing that recipients will inspect so if it’s not compelling enough, they simply won’t open it. Needless to say, the subject lines of an email are paramount when it comes to conversion rates. Here are some statistics which emphasises their importance:
One-third of email recipients will open an email based solely on the subject line
Nearly 70% of email recipients will decide if an email is spam based on the subject line
40% of emails are opened on mobile devices first, and the common mobile screen can only fit between 4 to 7 words in the subject line.
The secret to successful subject lines is solving your prospects problems in as few words as possible. For example, good subject lines include, “Common questions about job interviews”, “Common questions about the housing market”, etc. Consider your prospects problems and target your subject lines to solve that problem succinctly. You can track your subject line performance using HubSpot Sales notification stream (https://www.hubspot.com/products/sales/email-tracking).
Tip 2 – Write Well-Crafted Content
When a recipient has opened an email, it’s vital that you present a value proposition in the context of their problem as soon as possible. Forget starting the email with your name and job title; you want to give your recipients a good reason to keep reading the email. So, begin your email with some info they can relate to, like company news or their reaction to an event via Facebook or an online article, and then get into the value proposition in the 2nd & 3rd sentences.
Your value proposition should be constructed like this:.
I have an idea about [problem/pain-point] and I’d love to have a moment to speak to you about [solution].
Here’s some preliminary information [link to helpful content] and if you ‘d like to chat more about it, let me know.
I recently worked with another business with [positive benefit]. Is this something that would be beneficial for [company name]?
It’s crucial that you get to the point promptly and keep the content targeted to the needs of your prospect.
Tip 3 – Discard the tedious ‘Welcome Email’
If a prospect has shown interest in your service or products, why waste both of your time with a welcome email that has no benefit or offerings? It’s virtually dead-wood and if you’re going to send a welcome email, make sure you incorporate a catchy subject line and value proposition in the content of the email (refer to tip 1 & 2).
Tip 4 – Always Be Helpful
The reality of the matter is that even an excellent first email may not get a response from the recipient. It’s understandable; people are busy and have priorities, so I suggest sending two or three follow-up emails as part of your email sequence. It’s easy to forget about an email that you’re interested in, but a terrific follow-up email will remind them that you’re here to help them in whatever problem they have. You should make sure that your follow-up emails also incorporates your value propositions, and additional information that is practical to the recipient in solving their problems. Again, HubSpot Sales will keep track of which emails are opened and which links are clicked so I strongly encourage using this application to support you with your email sequences.
The value of putting together effective and actionable email sequences can have a dramatic affect on your conversion rates and sales. There are many variables that you must consider when putting together your email sequences, but this article showcases the most important factors that lead to success. If you’re having problems converting your leads into sales with your email sequences, it’s certainly beneficial in consulting with digital marketing professionals that can help you. Contact the team at Internet Marketing Experts Alice Springs today on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au.