What Are The Key Organic SEO Ranking Variables For A Website?
If you’ve just produced your first website and are interested in the ways in which you can enhance your organic search results, then you’re certainly on the road to success. SEO is one of the most effective marketing tools since it allows you to get your message in front of interested consumers that are directly seeking your products or services.
Regrettably, the answer isn’t very straightforward! Google’s search ranking algorithm is essentially its secret to success, so it’s exceptionally elaborate and has more than 200 variables that account for the listings in its Search Engine Results Pages (SERPs). Luckily for you, not all variables are fashioned equally, so you can target the most influential variables that will have the greatest impact on your SERP listings.
It’s important to understand that the weight of each variable is adjusted over time, so Google will place more emphasis on particular variables according to user behaviour and how Google perceives it can maximise the user experience. Having said this, many of the leading organic SEO ranking variables have been in the same position for a number of years now, so understanding these top variables can give you an increased understanding of how you can optimise your organic search results to improve customer engagement, website traffic, and ultimately sales.
A great significance is placed on content given that Google wants to rank the most relevant websites at the top of its search results . The latest Hummingbird update helps Google to understand a website’s content structure and how this content adds value to prospective consumers, so forming quality content set in a natural tone will be remunerated with higher rankings. Including articles in your website such as detailed tutorials, guides, and how-to’s is an ideal start. Moreover, the more content you have, the better it will rank in search results. SerpIQ (https://serpiq.com/) has studied the top 10 search results and uncovered that the top positions contain content that is approximately 2,400 words in length.
For over a decade now, backlinks have been one of the most significant variables in SERP listings given that the more links there are to your website from reputable sources, the more trusted your website is perceived. The flip side of the coin rings true as well though, so be careful not to generate links on spammy or uncredible websites or your rankings will decline! Matt Cutts (https://www.youtube.com/watch?v=iC5FDzUh0P4) from Google explains that backlinks will lose value gradually as Google hunts for new ways to appraise websites, but for the time being, link building is still the best indication of relevancy and credibility.
- Mobile Optimisation
With more users now browsing from mobile devices than desktop computers, there has been a considerable shift towards optimising your website for mobile devices. Google is presently experimenting with mobile-first indexing, which indicates that Google’s index will soon crawl the mobile version of a website as opposed to the desktop version. If your website isn’t presently mobile-friendly, you better get started but be careful not to release it until it’s 100% complete or you may be penalised. Page loading speed is a significant factor for mobile optimisation, so strive to have mobile pages loaded within two seconds to make certain that your website is genuinely ‘mobile-friendly’.
- Other Technical Variables
There are many other technical factors that will greatly determine your SERP listings, such as security, headings, anchor text, and interstitials. There is a strong correlation between high ranking websites and those that are SSL encrypted (HTTPS), and this is very quick to install if you haven’t already done so. In addition, ensure your landing pages have a H1 or H2 heading in the source code, as this has been found to correspond with higher rankings. Other factors such diverse and organic backlink anchor text and less on-page ads and pop-ups will also boost your organic search results listings.
- Keeping up to date
Google’s search ranking algorithm is always evolving, meaning that SEO techniques are continuously changing also. Even though there are over 200 variables in Google’s search ranking algorithm, Google has placed great significance in recent times on rich content, quality links, and a smooth mobile experience. Endeavouring to concentrate on all Google’s search ranking variables will prove to be fruitless, but if you concentrate on prioritising the abovementioned variables in your SEO efforts, you will be ahead of the competition.
If you require any guidance in ways to properly execute any of the above SEO methods, don’t hesitate to talk with the digital marketing specialists at Internet Marketing Experts Alice Springs by phoning 1300 595 013, or alternatively visit their website for additional information: http://www.internetmarketingexpertsalicesprings.com.au