Why You Should Have A WordPress Site

Why You Should Have A WordPress Site

Internet Marketing Experts Alice Spring,Digital Marketing Alice Springs,Online Marketing Alice Springs,Internet Marketing Experts

So, you’ve got a terrific business idea and you’ve decided you’re going to construct and publish your own website. Well, as you most likely know, there are many factors to take into account. The design of the website, the images you’re going to use, the content, the website architecture, the company logo, the online store – the list goes on. But essentially, what’s most important when constructing a new website is the platform you choose. There’s a variety of website platforms available with an array of different features, targeting the entire spectrum of developers from beginners to professionals. You’ll ask for assistance on which platform to use and developers will argue for weeks on end about why one platform is better than the other.

 

It can really be confusing to weigh the pro’s and con’s of each website platform and choose which is best for you. So, to save the time and arguments, the simple answer to this question is ‘WordPress’. The following article will provide five strong arguments as to why WordPress is the best platform to use, regardless of your website development skills and abilities.

 

WordPress is easy to use and manage

 

WordPress is considerably easy to use so you don’t need to be a specialist HTML coder to construct a practical and powerful website. The installation process is quick and simple, the tools are intuitive and there’s a built-in updater so you don’t need to worry about not taking advantage of all the newest features. There are inbuilt features for blog publishing, RSS feeds, user management, automated backups, revisions and much more. Once installed, you can start making custom configurations without even writing any code!

 

WordPress is incredibly SEO-friendly

 

In the words of Google Engineer Matt Cutts, “WordPress automatically solves a tonne of SEO issues”. SEO is an incredibly important factor to any website so having in-built features that seamlessly make your website SEO-friendly is indispensable. WordPress coding is standard compliance, high quality, and produces semantic mark-up which makes your site highly attractive to search engines. There are also a selection of free plugins that you can install which will make your website even more SEO-friendly, but we’ll get onto WordPress’ plugins next.

 

WordPress is FREE and Open Source

 

Yes, you read it correctly; WordPress is free to download, install, and use to produce any kind of website you like. WordPress is also open source which means that the source code is accessible for anybody to modify, edit and create different themes and plugins with an assortment of features and publish these to the online community. Already, there are over 2,600 WordPress themes and over 3,100 different free plugins available for use. Considering WordPress is a community software, it is maintained by a large group of volunteers who all contribute to the software by writing patches, answering support questions and updating documentation. If you have any questions or issues about anything WordPress related, there are literally thousands of people ready to help.

 

WordPress is mobile friendly

 

As a result of the increasing use of smart phones for internet usage, it’s extremely important that your website is optimised for mobile devices. In fact, one of Google’s latest updates requires websites to be optimised for mobile devices or they’ll be penalised in SEO. Luckily most WordPress themes are designed to be mobile responsive, meaning that irrespective of what device your prospects are using, WordPress websites will automatically change the appearance of your website to fit. WordPress actually allows you to work on both of your mobile website and PC website separately, so you can easily customise both to optimise the user experience.

 

WordPress is secure

 

These days, website security is very important so naturally WordPress has high security standards. Approximately 25% of websites are created on WordPress so hackers are continuously trying to find ways to compromise them. WordPress is well aware of this so has created a range of security features which prevents any malicious attacks by releasing frequent updates that neutralises these threats. Keep in mind, it’s also imperative for you to be using a secure device when accessing your WordPress account, so make sure you use standard security tools on your device and only acquire legitimate plugins from trusted providers.

 

As you can see, WordPress has a series of superb features that simply make it the best website platform on the market today. Though there are plenty of other reasons why WordPress is an excellent choice for your website, this article just focuses on 5 of these: WordPress is highly user-friendly, free and open source, significantly SEO compatible, mobile friendly, and secure. What more could you want from a platform to produce an effective and powerful website? If you have any questions about how you can further optimise your website, speak to the team at Internet Marketing Experts Alice Springs on 1300 595 013 or visit their website: http://www.internetmarketingexpertsalicesprings.com.au

 

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